Lead Generation
B2B Lead Generation Starts with Strategy NOT Technology
Recently, I looked at the Martech landscape map from Chiefmartech.com. It is an eyechart with over 8,000 companies now listed. It seems that I get emails from all of them pitching their new products or new features. As a marketing services agency leader, I must keep up with the new trends and quite frankly it…
Read MoreProblems with Current B2B Lead Generation Practices
B2B lead generation is big business. As much as 53% of marketing budgets are spent on lead generation (per Sapper Consulting). Unfortunately, much of it is wasted. Most current B2B lead generation (LG) focuses on quantity versus quality. In addition, the process of defining, generating, working and tracking leads is a lot more complex than…
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