blogs

Some highlights from the past week in mobile, social and local media to help acquire, engage, and retain YOUR customers. Enjoy.

1.       Boost mobile ad performance with Click-to-Call.  Adding click-to-call is a must for mobile campaigns.  After all, consumers do use their smartphones to actually make calls.

2.       B2B marketing tips for 2015.  6 simple tips but the one tip that hit home for me was the following: Social Media Broadcasting Won’t Work Now. “Far too many companies use Facebook, Twitter, LinkedIn and other social media platforms for broadcasting their content, when they’re actually meant for engagement. You can’t achieve results just by sharing your product links and blog posts all the time. Instead, focus on building conversations and boosting engagement. Proactively reach out to your target audience. Listen to what people are saying about you or your competitors, or the products that you’re selling. Find out the problems that your target audience is facing. Social media is a great research tool if you make the right use of it. Engagement is the only way forward on social media. Without engagement, your followers will become a liability and hurt the visibility of your social media updates.”

3.       Here are 23 mobile stats for 2015 that should help convince even the most skeptical decision-makers to put more money into mobile media.

4.       Great article on how Mobile Network Operators use consumer location data to make billions.

5.       2015 Digital Trends Summary.  I wish I would have read this before reading about 20+ summaries.  Well at least you can take advantage of this meta-article on digital trends…