Problems with Current B2B Lead Generation Practices

By Damon | June 1, 2020

B2B lead generation is big business. As much as 53% of marketing budgets are spent on lead generation (per Sapper Consulting). Unfortunately, much of it is wasted. Most current B2B lead generation (LG) focuses on quantity versus quality. In addition, the process of defining, generating, working and tracking leads is a lot more complex than…

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