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MAICON 2023 Meta-Summary
I finally got around to writing down my key takeaways from #MAICON23. It was a really good conference, and the LLM advancements were remarkable (compared to last year). I learned a lot from the sessions and networking with colleagues who are doing some interesting things in AI, ML and predictive analytics. I am looking forward…
B2B Lead Generation Starts with Strategy NOT Technology
Recently, I looked at the Martech landscape map from Chiefmartech.com. It is an eyechart with over 8,000 companies now listed. It seems that I get emails from all of them pitching their new products or new features. As a marketing services agency leader, I must keep up with the new trends and quite frankly it…
Problems with Current B2B Lead Generation Practices
B2B lead generation is big business. As much as 53% of marketing budgets are spent on lead generation (per Sapper Consulting). Unfortunately, much of it is wasted. Most current B2B lead generation (LG) focuses on quantity versus quality. In addition, the process of defining, generating, working and tracking leads is a lot more complex than…
Why you need Artificial Intelligence in your Marketing
In a recent blog post featured in Forbes “Why the Old Marketing Funnel is Broken” the author Jeff Bullas points out the complexities facing marketers today in gaining attention due to the plethora of journeys that consumers take on their path to purchase. Marketers cannot hope to keep up with all the consumer path options…
Healthcare Conversations in Social Media – A Marketers Goldmine
Social media offers healthcare marketers the unique ability to listen and engage in the healthcare conversations of motivated consumers who are talking about their health or the health of their loved ones. These healthcare conversations are not possible with traditional media, are unique to social media and provide a goldmine of real-time information and direct…
Most SMB’s still don’t have websites
According to Google, in 2011 58% of small business didn’t have a website. In 2014, it’s more like 55%. Astounding statistic if true, especially considering that an SMB can have a free website up and running in 15 minutes using services like Wix and Weebly. The most common response we’ve heard from SMB owner’s about…
Location Based Ads Can Boost Performance by 2X
Location based mobile ads perform better than non-location based ads for local search. No news there. By how much has always been the debate. According to a current study by LSA that number is about 2X which is in line with what we have found. The reason is simple, consumers performing local searches look for…
Mobile, Social, & Local Media Weekly Gumbo
Some highlights from the past week in mobile, social and local media to help acquire, engage, and retain YOUR customers. Enjoy. 1. Boost mobile ad performance with Click-to-Call. Adding click-to-call is a must for mobile campaigns. After all, consumers do use their smartphones to actually make calls. 2. B2B marketing tips for 2015. 6 simple…
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