blogs

Location based mobile ads perform better than non-location based ads for local search. No news there. By how much has always been the debate. According to a current study by LSA that number is about 2X which is in line with what we have found. The reason is simple, consumers performing local searches look for convenience and that usually means what’s closest. And from the perspective of the advertiser with physical locations it just makes too much sense to advertise to people looking for your service that are within a reasonable distance to your business.